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For companies whose performance can’t be measured in numbers alone

See where your company is blockingblocking its people.

Before it costs you delivery, energy, or your best people. No scores. No rankings. No surveillance — a system your team will actually tell the truth to.

Start the 2-minute checkJoin the waitlist

First — which describes the work your company sells?

blind-spot check · 1 of 5 · answers stay aggregated

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01
losing sight

You built this company. Now you’re the last to know.

Results slip, or someone resigns. Until then you ask your managers and wait for something to break loudly enough to notice.

Do you know where work is stuck in your team this week?

Field note
Informal feedback holds until somewhere between 20 and 100 people — the window founders describe as “I lost the thread.”
02
the ai era

AI made everyone look faster. Real performance got blurrier.

Almost no company can show a return on its AI spend. More of what reaches your team is work someone else must redo. And the people surest AI sped them up measured slower.

self-reported

85%

time saved

measured

+3%

value-added per worker

Perceived ≠ real. That gap is your blind spot.
SourcePerceived vs measured AI productivity — source pending

In the last month, how much AI-generated work did you receive that needed redoing?

Why this matters
Output went up everywhere. Outcomes didn’t.
03
why the old tools fail

The hard part isn’t measuring. It’s improving.

Old tools measure people like machines. Push the metric and people work the metric, not the work.

  • Review scores mostly measure the reviewer.
  • Monitoring buys stress and workarounds.
  • Low rankings push out your best people.
  • A third of Singapore’s working hours already go to looking busy.

Surveillance doesn't buy you truth. It buys you theater.

And you — how do you review performance today?

check · 2 of 5

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Honest answer, not what the handbook says.

Before we show you the mechanism — where do you stand?

check · 3 of 5 · gut answers

Performance is shaped by organizational conditions, not just individual effort.

A surprise — a resignation, a sudden slip — is a management-system failure.

Employee trust has economic value.

Measure the company before blaming the individual.

04 — What Anby does

Two halves, and a wall between them.

The person answering

sees their own week, compared to their own last week.

Which conditions helped, which got in the way. No score. No leaderboard. Nobody to be ranked against. The data is theirs.

  • Focus time↑ vs last week
  • Waiting on approvals↑ 2 days
  • Clarity of “done”unchanged

The organization

sees one artifact: the blocker map.

Which barriers repeat, in which workflow, who owns clearing them, whether they’re closed — and the path to unblock. Individual drill-down isn’t withheld — it’s technically impossible.

BlockerOwnerStatus
Approval waits before releaseHead of Engopen 21d
Rework on AI-drafted specsPM leadin progress
Unclear ownership in handoffOpscleared

Concept preview — this is the entire organizational view

Trust boundary — technical, not a promise

  • No screenshots.
  • No keystrokes.
  • No presence tracking.
  • No individual scores.
  • Minimum cohort aggregation.
  • No path from personal data to salary decisions.

“What if someone hides a serious blocker?”

The content of personal data never surfaces. But a blocker left unanswered too long does surface — as an unresolved flag, not as a person's file. That's exactly why people dare to log it early.

Two products, same price. Which do you buy?

check · 4 of 5 · the question we care about most

“The only thing the organization ever sees is the aggregated blocker map — which barriers repeat, where, and whether they're being cleared. Enough to act on. Never enough to watch anyone.”

05 — real people, real story

We hit this problem ourselves.

Son Luu Minh

Son Luu Minh

CEO

Uses Anby daily before asking anyone else to.

LinkedIn ↗
Anh Nguyen Tran Quoc

Anh Nguyen Tran Quoc

Co-founder

Ran the team that hit this wall first. Now writes the questions.

LinkedIn ↗
Thanh Chu Huu

Thanh Chu Huu

Co-founder · Product

Shapes the product against how teams here actually work.

LinkedIn ↗
Lam Nguyen Duy Hoai

Lam Nguyen Duy Hoai

Co-founder · Product

Turns raw signals into something a team can actually act on.

LinkedIn ↗

Built inside BraveBits — a 10+ year software company behind PageFly, used by 100k+ merchants. We hit this problem ourselves and built Anby to live in it daily. We’re opening it up.

We’re building in the open. The waitlist gets early access and our findings.

dogfooded daily · no customer logos to show yet

Last one — what would make you buy something like this this month?

check · 5 of 5

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Join the waitlist.

We’re still building. No trial button, no demo theatre — you’ll hear from us when there’s something real to use.

psst — answer the 5 questions woven into the page and we'll show you your blind-spot profile here

Built inside BraveBits.

anby.ai — organizational blocker intelligence · Singapore / Hanoiwe only ever show aggregates — same rule as the product
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